StartupCafe, 2022: a Romanian company, a French group and a cultural match

The French group Publicis Groupe acquires Tremend, founded in 2005 by Ioan Cocan and me, January 2022. Topics: a Romanian company and a French group, the cultural match between the two. Statement from Nigel Vaz, CEO of Publicis Sapient.

§A Romanian company and a French group

Tremend: over 16 years of experience, 650 employees specialised in software engineering, clients in areas such as telecommunications and the financial sector. Publicis Groupe: a multinational advertising company headquartered in France, with subsidiaries in 104 countries.

§A strong cultural match

Nigel Vaz, CEO of Publicis Sapient: “we are also delighted by the strong cultural match between the two organisations” („suntem, de asemenea, încântați de potrivirea culturală puternică dintre cele două organizații”).

Elsewhere.

• ZF IT Generation, January 2022: the process ended with choosing “the company with which we felt we have the most elements in common” („companiei cu care am simţit că avem cele mai multe elemente în comun”).
• Economica.net, June 2022, on choosing investors: “you have to choose very carefully, to fit culturally, for there to be chemistry” („trebuie să alegi cu mare atenție, să te potrivești cultural, să existe chimie”).